A New Identity to Revolutionize Composting for Professionals
Easy to Compost, formerly Caeterra, today announced its name change, marking a new stage in its development as a provider of turnkey solutions for food waste management for businesses and local authorities.
The startup was supported by Strike, ranked second best agency in France according to CB News' Hits d'Or ranking.
Democratizing composting
The new Easy to Compost brand perfectly reflects the mission of the Picardy-based startup: to simplify and democratize access to composting for all.
The company, founded by two engineers (Paul Marchisio and Gautier Forgerit), is transforming composting into an accessible and effective practice, thanks in particular to a new-generation composter, designed according to low-tech principles and entirely handmade in Albert, Picardy. Among the features of this composter are an aeration column and an anti-rodent system.
New Identity, New Services
Easy to Compost now offers comprehensive solutions with Compost & Collect, a regular compost bin collection service, and Compost & Care, a compost maintenance and local spreading service provided by specialized companies. These services are already available at several hundred sites in France and will soon be rolled out across Europe in various sectors, including retail, hospitality/catering, local authorities, and businesses.
Strategic partnerships
The young Picardy-based company, which celebrated its second anniversary in November, has already established strong partnerships with innovative companies such as TGW Greenwishes, Lemon Tri, Les Alchimistes, Hector, and Easytri, enabling national coverage and future expansion.
Vision for the Future
The startup has chosen to focus on composting in order to bring it back into fashion and meet the needs of businesses. Composting is the most environmentally friendly way to treat food waste, as it:
- enriches the soil and local agriculture avoids greenhouse gas emissions during the incineration of waste composed of 80% water
- and reduces the number of trucks collecting waste by a factor of 5, as recovery is carried out on site Thanks to low-tech innovations, the company has made this traditional process more accessible and efficient.
About Easy to Compost:
Easy to Compost is a company specializing in providing turnkey solutions for food waste management. Founded on principles of innovation and sustainability, it aims to simplify and democratize access to composting for businesses and communities. With an established presence in France and potential for European expansion, Easy to Compost is committed to promoting a responsible circular economy.
About Strike:
The Strike agency supported the Easy to Compost teams in this transformation. Strike has just climbed to second place in the ranking of the best French agencies in the weighted Hits d'Or ranking by CB News.
For more information: www.easytocompost.com
Nicolas PIFFETEAU
Partner and Marketing Manager
nicolas@easytocompost.com
+33 (0)695 92 49 69